Audi News


November 27, 2013
Audi MidTown Premieres the all new 2015 Audi A3 Sedan
By Audi Midtown Toronto


Audi ranks 1st place in Canada for the Overall Satisfaction Index

Results are in for the 2013 J.D. Power Consumer Retails Experience Survey (CRES). The CRES provides automotive manufacturers with an objective measure of the overall satisfaction levels with sales among new-vehicle buyers in Canada. This year, we are happy to report that Audi Canada captured the 1st place ranking in the country for the Overall Satisfaction Index.

Below is the summary of Audi's ranking in each of the categories that make up the Overall Satisfaction Index:
  • Dealership Facility Index: 2nd Place
  • Sales Person Index: 1st Place
  • "Working Out The Deal" Index: 1st Place
  • Vehicle Delivery Index: 1st Place
Our commitment to customer experience has been one of the key driver's for our success and it is important that we remain focused in this area.
Top rankings from J.D. Power for Audi
NGOLSTADT, Aug. 2, 2013 /CNW/ - Audi has achieved its best-ever rankings in the latest J.D. Power APEAL survey. At second place in customer satisfaction among all brands, the company based in Ingolstadt, Germany outshone its direct competitors. The Audi A4 allroad quattro and Audi Q5 models earned a 1-2 victory in their class.
The 2013 edition of the Automotive Performance, Execution and Layout (APEAL) customer satisfaction survey marks the 18th time it has been conducted by renowned U.S. market-research agency J.D. Power. More specifically, J.D. Power surveyed 83,000 American car buyers about the first 90 days with their 2013 model-year vehicles.
With 857 out of a possible 1,000 points, Audi scored 62 points higher than the industry average and advanced two places to second place overall among 33 manufacturers. In addition to the 1-2 victory among compact premium SUVs, many other Audi vehicles likewise triumphed. The A4/A5, A6, A8 and Q7 each captured second place in their respective categories.

In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of ?48.8 billion and achieved an operating profit of ?5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), GyÅ'r (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings will produce cars also in Foshan (China) as of late 2013 and in San José Chiapa (Mexico) starting in 2016. AUDI AG's wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of approximately ?11 billion is planned by 2015 - mainly in new products and sustainable technologies. Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility.

SOURCE Audi Canada Inc.

Image with caption: "Audi Q5 (CNW Group/Audi Canada Inc.)". Image available at: https://www.audimidtowntoronto.com/wp-content/uploads/sites/162/2019/03/20130802_C3390_PHOTO_EN_29485.jpg
For further information:
Audi Canada Public Relations
Cort Nielsen
Tel: +416.918.4283
Email: Cort.Nielsen@Audi.ca

2014 Audi A5 Exclusive Line

Audi Canada is excited to introduce the A5 Exclusive Edition, beginning with CW 44 production. This offering further enhances the already-successful A5 Progressiv trim and provides an even more luxurious, design driven variant. Created to appease both consumers and enthusiasts alike, the A5 Exclusive Edition includes $2,500 in value and for the first time contains an Audi Exclusive interior in an A5. All this unique and exclusive content for $57,500, only $200 more than a A5 Technik with S line, Black Optics and Rear Camera. Limited to only 40 units and exclusively in Phantom Black Metallic.

Details are listed below.
  • S line exterior
  • 19" alloy wheels 5-rotor titanium wheels
  • Bang & Olufsen
  • Rear Camera
  • Sport Suspension
  • Audi Drive Select
  • Audi Exclusive Interior Package
  • Fine Nappa leather bi-colour front sports seats with piping (seat side sections in black / seat centre section and piping in alabaster white)
  • Door trim insert in alabaster white, arm rests in doors in black leather with alabaster white stitching
  • Leather-covered sports steering wheel in 3-spoke design with alabaster white stitching
  • Floor mats with alabaster white piping
  • Inlays in Beaufort Aluminum
  • Black interior headliner

November 12, 2013
By Travis Okulski

Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.
Audi reinforces the future of fuel is here today in new campaign introducing the all-new 2014 TDI® clean diesel model lineup
  • -Audi introduces 2014 clean diesel vehicles with new 60-second television spot called "The Station."
  • -Two 15-second spots called "Future" and "Range" show drivers that clean diesel technology is 15% more powerful and 30% more efficient.
  • -More than 26,000 Audi TDI vehicles have sold in the U.S. since 2009, delivering better fuel economy and range, and lower CO2 emissions.
A :60 television spot "The Station", and two new :15 spots, "Future" and "Range," debut today on television and online, show drivers the benefits of clean diesel technology including increased performance and range, and cleaner emissions. For the 2014 model year Audi is expanding its lineup with the all-new A6, A7 and Q5 TDI, along with the newly-introduced A8 L TDI and highly successful Q7 TDI.

"Since the introduction of TDI in 2009, Audi has been at the forefront of clean diesel with an increased commitment to providing drivers with more options," said Loren Angelo, Director of Marketing for Audi of America. "As a demand for clean diesel is on the rise in the U.S., drivers do not have to compromise performance or design in order to achieve higher fuel consumption and increased range with our new 2014 TDI models."

In "The Station", a woman at a fueling station reaches for the diesel pump to fill up her Audi A6. In a dramatic fashion, unsuspecting onlookers race towards her and they can't imagine the luxury vehicle is in fact a diesel. The spot ends with the tagline "It's time to rethink diesel ? join the club." "The Station" will appear on primetime network and cable fall programming including Agents of S.H.I.E.L.D, Modern Family, The Big Bang Theory, Hostages, Sons of Anarchy and NBC NFL Sunday Night Football.

"Range" demonstrates the potential to drive from New York to Chicago on a single tank of gas, covering a range of approximately 790 miles. In "Future" viewers see the potential for clean diesel as today's leading alternative fuel solution and an intelligent choice for those on the leading-edge. Audi TDI provides drivers with 30% better fuel economy and range without compromises on performance and design.

In addition to the three new television spots, Audi will dispel the most common myths of diesel ? gas station availability, the smell and perception associated with an older generation of diesel vehicles, weak performance ? in a series of four online video shorts that will roll out over the next two months on the Audi YouTube channel: https://www.youtube.com/audiusa.

The spots also will appear on The Washington Post and Slate.com in a custom user-generated content hub through October 31st. In addition to standard and high-impact ads, the content hub features custom videos, articles and infographics, along with relevant social conversations.

The Audi TDI clean diesel campaign also features print ads that reinforce the message "the future of fuel is here now." Print ads will roll out in select automotive buff books this fall.

Audi has been at the forefront of clean diesel since the introduction of Audi TDI technology in the U.S. in 2009. Since then, more than 26,000 Audi TDI vehicles have been sold in the U.S., delivering an average of 30% better fuel economy and range than gasoline. Continuing the brand's commitment to clean diesel technology and innovative solutions that improve efficiency and driving dynamics, Audi has made a dramatic expansion of TDI technology in the U.S., with five 2014 models available including the A6, A7, A8 L, Q5, and Q7.

Audi TDI provides drivers with fewer trips to the gas station, excellent performance and lower CO2 emissions than gas. In 2014, Audi of America will introduce the all-new A3 TDI sedan in the U.S.

September 19, 2013
By Autoblog .Com


"The Station" - New Audi Commercial

September 19, 2013
By Audi Usa

Five stars for Audi A6 in US NCAP crash test

  • Audi A6 gets top rating for crash test safety
  • Luxury class model also exemplary in active safety category

Ingolstadt, February 26, 2014 - The American crash test program US NCAP has awarded the current Audi A6 (combined consumption in l/100 km: 9.8-4.4 [24.00-53.46 US mpg]I; combined CO2 emissions in g/km: 229-114 [368.54-183.47 g/mile] the maximum rating of five stars for crash safety. The results for adult protection in frontal and side impact collisions, as well as in a rollover situation, make the current Audi A6 one of the safest cars in its category.

Adding to its top score in the Euro NCAP in 2011, the U.S. National Highway Transport Safety Administration (NHTSA) has now given the current Audi A6 the maximum rating of five stars for passive crash safety.

The results for adult protection in frontal and side impact collisions, as well as in a rollover situation, put the current Audi A6 among the safest cars in its category. In 2010 the agency made the requirements for the front and side impact collision tests even tougher in order to reflect actual accident scenarios even more accurately.

The scores that the testers awarded the Audi A6 for driver and front passenger protection in frontal and side impact collisions easily earned the car the top rating of five stars. Rear occupants of the Audi A6 are also well protected, as the 5-star result for rear passengers in side impact collisions shows.

Audi also places maximum value on integral safety, going above and beyond the measures assessed by the institution. A core element of that strategy is the automatic distance control system adaptive cruise control (ACC) with stop & go function, which can automatically bring the car to a complete standstill. After a brief stop, at a traffic signal for instance, the car automatically accelerates again and maintains the chosen distance from the vehicle in front. Other assistance systems include Audi active lane assist and the lane change assistant Audi side assist.
The Audi pre sense system is a milestone in active safety: In situations where a collision is probable, "Audi pre sense plus" can initiate a partial application of the brakes. If the collision is unavoidable, a full braking application may follow partial breaking. This reduces the severity of the impact. Targeted braking assists drivers in situations where they do not apply sufficient braking force despite having received visual and acoustic warnings. The NHTSA has rated the Audi pre sense system as highly recommended.

https://www.safercar.gov

Product and Technology Communications
Armin Götz
Tel: +49 841 89-90703
E-mail: armin.goetz@audi.de
www.audi-mediaservices.com

- End -

The Audi Group delivered around 1,575,500 cars of the Audi brand to customers in 2013. From January through the end of September 2013 the Company posted revenue of €37 billion and an operating profit of €3.74 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), GyÅ'r (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings produces cars also in Foshan (China) since December 2013, in 2015 in São José dos Pinhais (Brazil) and 2016 in San José Chiapa (Mexico). AUDI AG's wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs almost 73,000 people worldwide, including around 50,000 in Germany. Total investment of around €22 billion is planned from 2014 to 2018 - mainly in new products and sustainable technologies. Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility.


"Range" - New Audi Commercial

September 19, 2013
By Audi Usa

"Future" - New Audi Commercial
September 19, 2013
By Audi Usa


2014 Audi Q7 Off-Road Style Plus package
Audi is pleased to present the new 2014 Audi Q7 Off-Road Style Plus package.

Ready to order from September allocation the all-new Off-road Style Plus package you with the opportunity to give the Q7 an even more sturdy character. Among others, it adds body-coloured emphasized wheel arches and striking door strips, together with high quality stainless steel inserts in the front and rear bumpers. 20" (inch) 5-spoke wheels on the 3.0T and 21" (inch) 5-spoke "rotor" design wheels on the Sport and TDI; both titanium finish, complete the package, underlying the presence of the Q7.

Front and rear bumpers with stainless steel insert, set in a clearly visible exterior accent providing a robust appearance.

Striking door strips and wheel arch trims, body coloured parts in both, Metallic and Pearl Effect exterior paints.

The Package will be available only with Lava Grey, Orca Black, Teak Brown and Scuba Blue exterior colours. Please visit Audi MidTown Toronto for more details.
1-877-509-8742

Twitter: @AudiMidTown
Facebook Page: Audi MidTown Toronto

September 17, 2013
By Ricardo Chan


2014 Audi R8 e-tron adds to Iron Man 3 hype
The Iron Man 3 movie is about to open around the world and Audi is hoping to create a buzz around their 2014 Audi R8 e-tron with new commercials featuring Robert Downey Jr. as Tony Stark driving the new sports car. Will they succeed?

The new Iron Man 3 movie begins opening around the world, to climax with its nationwide U.S. premier on May 3. Last week in Hollywood, fans lined up to see the stars of the show, Robert Downey Jr. who plays Tony Stark and Oscar winner Gwyneth Paltrow, who revives her role of Pepper Potts. This week, Audi is "happy to add to the hype" by running a new commercial featuring Robert Downey Jr. as Tony Stark, Iron Man's alter-ego industrialist, driving the Audi R8 e-tron sports car.
The new all-electric R8 e-tron is a starring piece of hardware for the third straight installment of the Iron Man film franchise and the German automaker is hoping to create a buzz with the new commercial. Audi has been running the new commercial on U.S. late-night and cable-TV channels showing Stark driving his all-electric Audi R8 e-tron. The car is featured in the film and Audi wants Starks main ride to be as much of a star as Robert Downey Jr. Will Audi be successful in creating excitement for their new all-electric sports car?

Superhero's have stress too on their commute

The company made a limited initial production run of the sports car last year that is featured in Marvel's Iron Man 3 and the new commercial. The Audi ad takes scenes from the movie and uses them to show that superhero's have stress too on their commute to work. The ad states, "It's never a bad day at work when the commute looks like this," as Stark gets into the R8 e-tron. The 30-second spot concludes with Stark streaking down the highway in the red all-electric R8, and the tag line, "Audi. Engineered for Iron Man."

Along with the U.S. premiere of one of summer's most anticipated films, the Audi R8 e-tron also joined the stars of Iron Man 3 at a VIP screening of the film in London last week. Audi shipped the sports car direct from Germany to be displayed on a plinth alongside the red carpet. The car was joined by stars of the movie, including Downey, Rebecca Hall, Ben Kingsley and Don Cheadle. A fleet of chauffeured Audi A8s carried the stars to the top of the red carpet.

Audi plays a prominent role in Iron Man 3

Audi has played a prominent role in the first two Iron Man movies with main character Tony Stark's vehicle of choice being the Audi R8 Coupe in Iron Man 1 and the R8 Spyder in Iron Man 2. And Audi is making sure they get lots of exposure for many of their cars in the new Iron Man 3 film. The new movie will also feature the Audi S7 Sportback, that is driven by Gwyneth Paltrow's character, Starks' girlfriend, Pepper Potts, who is CEO of Stark Industries. Other models with cameos in the movie are the Audi A8 L, Audi A6, Audi S5 Coupe and Audi Q5.

Reviews have been positive

After its Hollywood premiere last week, reviews of Iron Man 3 are beginning to trickle out and most have rated the film strongly, especially considering that it's the second sequel to a tremendously popular original. The movie "will be the this summer's first massive hit," declared. The Hollywood Reporter, which called it a "spirited" film. Variety said, "Despite the inevitable franchise fatigue, this solid production still delivers more than enough of what fans expect."

Audi will undoubtedly create plenty of buzz for the new Iron Man 3 movie with the new commercial. But will they succeed in promoting their new all-electric R8 e-tron sports car? Tony Stark, played by actor Robert Downey Jr., will be behind the wheel of the sports car prototype R8 as Iron Man 3 debuts in movie theaters across the country on May 3rd, 2013.

Watch the Audi e-tron Iron Man 3 commercial: Workday
Read original article here: https://www.torquenews.com/1084/2014-audi-r8-e-tron-adds-iron-man-3-hype

April 30, 2013
By Denis Flierl

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