What's New with Audi in Toronto?


Keep up with the latest news!

What's new with Audi you ask? There's plenty to be excited about this year in the world of Audi. With loads of new models launching soon, events happening (past and upcoming) and new ventures coming along the way, we thought we would share the experience with you as we journey through this year and a packed upcoming 2019 season! Check below for our latest news and up to date information on many our many exciting adventures!

2020 Audi S6 & S7 Model Announcement!

April 12, 2019

Audi Canada is pleased to announce the world debut of the 2020MY Audi S6 and S7 models. In North America the S6 and S7 will be equipped with a 2.9 liter TFSI engine producing nearly 450hp and 440 lb-ft in torque. The engine will be equipped with both an electric powered compressor (EPC) and 48-volt MHEV system for more performance and efficiency.

As well as very vigorous acceleration, the electric supercharger provides a repeatable boost function when accelerating. This means the EPC pre-empts any hint of turbo lag, and enables high responsiveness and powerful acceleration in every driving situation.

While the EPC boosts the performance, the mild-hybrid system (MHEV) helps to improve fuel efficiency. The 48-volt MHEV system comprises a belt alternator starter (BAS) and a lithium-ion battery with a capacity of 10 Ah housed in the vehicle floor beneath the luggage compartment. The BAS is connected to the crankshaft. During deceleration it can recover up to 8 kW of power, which it then stores in the lithium-ion battery. When the driver accelerates again, the BAS reacts instantly by restarting the engine. MHEV technology allows for start/stop operation from a speed as low as 22 km/h. Thanks to the integration of the mild-hybrid system and new vehicle sensors, the S models can coast for up to 40 seconds with the combustion engine deactivated.

All Audi S models are characterized by their striking, distinctive design and sophistication. On the S6, the horizontal splitter in aluminum look creates an enormous feeling of width at the front. It links the two air inlets and ends with the two winglets at the air ducts. At the rear, the S6 features an integrated spoiler that visually extends the trunk lid, subtly emphasizing its sportiness. Aluminum applications in the diffuser link the four S-specific tailpipe trims. These also underline the width of the vehicle.

On the S7, the wide, low Singleframe grille features lamellas in aluminum standard and a corpus in dark chrome matt. The air inlets are enlarged, with very bold contours, and their honeycomb-structure inserts come in titanium black. The blade running through them is in a gleaming aluminum look, as are the exterior mirror housings in aluminum. Other features that distinguish the four-door coupé from the S6 models are the funnels in the air inlets and the angular trim strips on the side sills.

Large standard equipped 20" wheels and optional 21" wheels further emphasize the sporty character of both vehicles.

As on every S model from Audi, quattro permanent all-wheel drive comes as standard. In normal driving conditions, its self-locking center differential distributes torque between the front and rear axle in a 40:60 ratio. If one wheel encounters slip, most of the drive torque goes to the axle with the better traction. In the extreme, 70 percent can flow to the front wheels and 85 percent to the rear wheels.
The standard-fit progressive steering already comes with sports ratios in its basic configuration; the greater the steering lock, the more direct the steering is. Its S-specific electro-mechanical servo assistance filters out disagreeable bumps but communicates useful information to the driver.

In Canada the S6 and S7 will be equipped with the Adjustable damping S-tuned air suspension as standard. It can be set to three modes and includes a "lift" position for poor roads and automatic leveling. In the "auto" mode the body is lowered by a further 10 millimeters at speeds of 120 km/h upwards, and in the "dynamic" mode the vehicle remains always at this low ride height.

*European models shown

Another NEW ADDITION to the electrified family!

April 5, 2019

We, along with Audi Canada, are pleased to announce the newest member of Audi's growing electrified family, the Q5 55 TFSI e quattro. The latest iteration of the best-selling premium SUV combines striking design, exhilarating performance and everyday usability in a unique package. The "e" in TFSI e signifies that the model is a Plug-in Hybrid Electric Vehicle (PHEV) and the 55 designation ensures that none of the performance is left on the table. The electrified Q5 pairs a 2.0-liter TFSI engine with an electric motor and 14.1 kWh battery to deliver unexpected levels of performance. It will offer the ability to travel emissions-free for local driving and then seamlessly transition into combustion engine operation for long-range trips. In this way, the Q5 55 TFSI e quattro brings the best of two worlds together providing an efficient and at the same time exhilarating drive.

Stay tuned as we will post more updates as they come along!

Another BIG WIN for the four rings!

March 21, 2019

Audi the overall winner in "Best Brands in All Classes"

• The four rings won big in the Auto Bild reader survey
• The brand ranked first in quality in seven out of 14 categories
• Additional wins in rankings for design, price/performance and reliability

Ingolstadt, March 21, 2019 - Audi is the big winner in the Auto Bild "Best Brands in All Classes" reader survey. The four rings won seven individual victories in the quality assessment - and easily took the overall win. Audi also placed first in the design and price/performance categories as well as in the "Reliable Cars" image field. No brand performed better in the core criteria of the image survey, in which over 70,000 readers participated.

Bild readers found that Audi does the best job in terms of quality, design and price/performance. Readers voted the four rings overall brand winner with 55.2 percent approval - ahead of Porsche and Skoda.

No other manufacturer enjoys more trust than Audi when it comes to quality. "We want to consistently delight customers with top quality in the premium segment," says Michael Neumayer, Head of Audi Quality Assurance. "Auto Bild readers have emphatically confirmed that we have once again succeeded here."

In the "Best Brands in All Classes" survey, readers of Auto Bild trade magazine rated 38 car brands in 14 vehicle categories. Quality, design and price/performance ratio are considered the core criteria here.

Audi topped the quality ranking in seven categories: compact, midsize, full-size and convertibles up to EUR 50,000, as well as all SUV categories - small, medium and large. The brand chalked up additional individual wins in design in the full-size category and in the price/performance category for convertibles over EUR 50,000. In addition, the "Reliable Cars" category went to the four rings across all classes. The brand thus achieved a total of ten first place finishes - an achievement that continued Audi's strong finish in the "Best Brands" of 2018.

Exciting revelation at this year's Geneva Motor Show!

March 1, 2019

Audi has recently revealed yet another exciting electric vehicle at this year's Geneva Motor Show: The Audi Q4e-tron concept is a compact four-door SUV with an exterior length of 4.59 meters whose relation to the Audi e-tron is apparent at first glance.

Two electric motors mobilize 225 kW of system power in the Q4e-tronconcept. As is typical for Audi, the driving power of the concept vehicle is brought to the road with quattro all-wheel drive. Thanks to excellent traction, it accelerates from zero to 100 km/h in just 6.3 seconds. It reaches its maximum speed at an electronically limited 180 km/h. A large battery with a capacity of 82 kilowatt hours takes up almost the entire space in the underbody area between the axles and offers a range that is ideal for every day use.

Stay tuned for more updates!


In case you missed it...

The Audi e-tron GT Concept

Audi recently made a touchdown at Super Bowl LIII.

Click the link below to view Audi's super bowl spot "Cashew".


Did you know?

Audi has introduced a new naming system for their incoming 2019 models.

January 22, 2018

Back in 2017, Audi had introduced a new naming system to replace the engine displacement numbers.  For example, for the A8 models, the 3.0 TSFI badge has been changed to the newly conceptualized A8 55 TFSI. With the 55 meaning this vehicle has 324hp to 363hp. This new badging system will not apply to S, RS or R8 models but will apply to the rest of the incoming 2019 model vehicles.

Audi Board Member Dr. Dietmar Voggenreiter says that the change is to help drivers tell how powerful the car is, since with electrification and alternative tech the displacement no longer equals power output. "The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels."1

1 Williams, E. (2017, August 23). New Audi Naming is Completely Befuddling, Teutonically Logical. Retrieved from https://www.autotrader.ca/newsfeatures/20170823/new-audi-naming-is-completely-befuddling-teutonically-logical/

 New Badge
 Power Range
 25 Under 107hp
 30 108hp to 127hp
 35 145hp to 159hp
 40 165hp to 198hp
 45 223hp to 244hp
 50 278hp to 304hp
 55 324hp to 363hp
 60 423hp to 449hp
 70 Above 529hp
The table above shows the new badging system, along with it's meaning.

The new badge system will combine the existing model name for example, A4) and engine type (for example, TDI for diesel TFSI for petrol and e-tron for an electric motor) with the two-digit number indicating power. All new Audis will use the new format by next summer, but the company will continue to offer a 'delete badge' option, which will remove the power figures. 2